Country: United Kingdom of Great Britain and Northern Ireland
Closing date: 23 Feb 2016
Islamic relief
BACKGROUND
Islamic Relief is an international aid and development charity, which aims to alleviate the suffering of the world's poorest people. It is an independent Non-Governmental Organisation (NGO) founded in the UK in 1984.
As well as responding to disasters and emergencies, Islamic Relief promotes sustainable economic and social development by working with local communities - regardless of race, religion or gender.
Our vision:
Inspired by our Islamic faith and guided by our values, we envisage a caring world where communities are empowered, social obligations are fulfilled and people respond as one to the suffering of others.
Our mission:
Exemplifying our Islamic values, we will mobilise resources, build partnerships, and develop local capacity, as we work to:
Enable communities to mitigate the effect of disasters, prepare for their occurrence and respond by providing relief, protection and recovery.
Promote integrated development and environmental custodianship with a focus on sustainable livelihoods.
Support the marginalised and vulnerable to voice their needs and address root causes of poverty.
We allocate these resources regardless of race, political affiliation, gender or belief, and without expecting anything in return.
At the international level, Islamic Relief Worldwide (IRW) has consultative status with the UN Economic and Social Council, and is a signatory to the International Red Cross and Red Crescent Code of Conduct. IRW is committed to the Millennium Development Goals (MDGs) through raising awareness of the issues that affect poor communities and through its work on the ground. Islamic Relief are one of only 13 charities that have fulfilled the criteria and have become members of the Disasters Emergency Committee (www.dec.org.uk)
IRW endeavours to work closely with local communities, focussing on capacity-building and empowerment to help them achieve development without dependency.
Please see our website for more information http://www.islamic-relief.org/
IR Academy
The Business Development Department at IR Academy is responsible for the development and implementation of the IR Academy marketing & communications strategy, developing new business and establishing the Academy’s market position to achieve sustainable financial growth. It is also responsible for developing relationships with institutions, organisations and other funding agencies with the aim of generating funds and developing new business into a variety of services through selling our training, research and internship services to them.
IR Academy national and international activities which are:-
· Venue hire
· Research and Development
· Learning & Development
BackGround
Over the last 30 years Islamic Relief (IR) has grown exponentially, from a small charity which was started with 20 pence to the fourth biggest INGO in the UK.
Established in 2013, IR Academy is envisioned to be a hub where humanitarian and development theories and practice are studied, examined, developed and disseminated. It is a centre to train humanitarian workers and to develop the future leaders in the aid sector, not only individuals but entire organisations and future generations.
The Academy will foremost play a pivotal role in training of NGO staff at all levels, undertaking applied research and building theory, a base to stimulate our advocacy efforts and to lead in the areas of research aid and development from an Islamic perspective.
Positioned in the West Midlands and with full understanding of Middle Eastern culture, the management believes it has unique advantages to market itself in the Middle East as the leading training and development organisation.
Objective
Key objectives of this consultancy are;
To position the Academy as one of the leading think tanks and training & development organisations for the aid sector both within the UK and overseas, mainly the MENA region.
To enhance our brand and identify and amplify our USPs, in order to make the Academy appealing to its potential clients.
To have a strong online presence.
Deliverables
Deliverables for this project are a comprehensive market research that will inform the Academy:
Viable target markets and who the potential customers are
What they want/need
3.Identify competitors and where the Academy has competitive advantage and our differentiators
What the Academy should do to meet customer requirements
Effective communication/promotion channels to access identified potential customers;
o Based on the market research to develop a :-
§ comprehensive integrated marketing & communication strategy
§ branding strategy and the identification of IR Academy’s USP
o An implementation plan and follow up processes with strong KPI’s
o Revised/ new set of marketing collateral both printed and digital
o A revised brand and brand guidelines
o To Provide more consistent and proactive social media support
o To advise on and develop e-marketing and offline activity
o Provide ongoing marketing support to new business and improvement programmes/initiatives
Project requirements
In order to gain a new commercial profile and penetrate markets at home and abroad, IR Academy recognises the value of high quality and targeted marketing and communications, and intends to build upon existing branding and marketing collateral through this Framework Agreement. Consequently IR Academy would like to work with experienced and reputable marketing consultants to assist us in developing our marketing and communications strategy as well as to provide advice and consultancy on an ongoing basis.
Existing marketing collateral includes:
ü Websites :-
http://iracademy.org.uk ; new version due to be launched soon.
http://library.iracademy.org.uk/
ü Printed :- A variety of small publications are being designed
Social media & Blogs :- To be developed
Timescales
Timescales for this particular project are as follows;
Task
Completion date
Tender shortlist presentations
Week commencing 1st March 2016
Selection of supplier
Week commencing 7th March 2016
Contract awarded and signed
Week commencing 14th March 2016
All project deliverables completed
End of April 2016
Payment terms
Our preferred payments terms are printed below, if unacceptable, consultants are expected to propose generous payment terms.
· 30%: Upon signing of contract and initiation of the assignment;
· 70%: Upon submission of final report and presentation.
How to apply:
Consultancy Contract
This will be a consultancy contract for a certain term and may be extended further, the consultant is advised to include timescales for this project in their proposal. The consultant is expected to work from a location that is yet to be confirmed. The consultant will report directly into ‘Operations Director.
The terms upon which the consultant will be engaged are as per the consultancy agreement. The invoice is to be submitted at the end of the month and will be paid on net payment terms 28 days.
The applicant will need to provide all equipment required to undertake the necessary tasks and this must include suitable IT and communication equipment.
All potential applicants must fill in the table beneath in appendix 1 to help collate key data pertaining to this tender. The applicant must be clear about other expenses being claimed in relation to this consultancy and these must be specified clearly.
A copy of the terms of reference is available upon request though all the data contained within the TOR has been included in this tender document, a copy of the consultancy contract is also available on request. The successful applicant will be required to sign two copies of the consultancy contract and retain a copy for his/her perusal and the second copy to be submitted (must be signed) to Islamic Relief Worldwide within 48 hours of receipt.
For this consultancy all applicants are required to submit a covering letter with a company profile(s) of all stakeholders and the CV of the lead consultant(s).
A proposal including , planned activities, methodology, deliverables, timeline, and cost proposal (including expenses) are expected.
Other relevant supporting documents should be included as the consultants sees fit.
All applicants must have a valid visa or a permit to work in the UK (if travel is required to the UK). A valid visa/work permit is also required for those areas required to be visited as part of this consultancy.
TENDER DATES AND CONTACT DETAILS
All tenders are required to be submitted before Tuesday 23rd February 201611.00am (UK time) and be returned to tendering@irworldwide.org
For any issues relating to the tender or its contents please email directly to tendering@irworldwide.org
Quotations must include the following information for assessment purposes;
Payment terms (28days preferred)
Full break down of costs including expenses and VAT
References (two are preferred)
Technical competency
Demonstrable experience of working in similar environment
Note; The criteria is subject to change.
Appendix 1
Please fill in the table below it is essential all sections be completed and where relevant additional expenses be specified in detail.
Cost evaluation of Islamic Relief Academy marketing and communications strategy development consultancy (Birmingham), February 2016
Applicants name
Company name
No of proposed hours per week
No. of proposed days
Preferred days
Earliest available start date
Non preferred days
Hourly rate
Total per week
VAT inclusive (Total)
Other expenses (please specify)
Other expenses (please specify)
Other expenses (please specify)
Preferred payment terms (IRW UK terms are normally 28 days).
Total cost for consultancy (for one month)
Total cost for consultancy (for proposed period)
Note
The applicant is expected to pay full taxes in his/her native country (s), native country is referred to here as the country of residence.